IRVINE, Calif. (Aug. 16, 2010) – Toshiba America Business Solutions Inc. (TABS) recently wrapped-up an entirely new series of interactive conferences designed to provide office technology dealers with the tools and knowledge to help them succeed in selling and implementing Managed Print and Professional Services (MPS and PS). LEAD 2010, which stands for Learn, Engage, Act, and Deliver, was held at four regional locations this summer, including Washington D.C., Dallas, Irvine, Calif., and Chicago, and drew nearly 700 attendees from all across the country.
Bill Melo, vice president of marketing, services and solutions for TABS opened each conference by describing the “new normal” in today’s business world and the office technology industry more specifically. “When you define yourselves as MPS providers, rather than copier dealers, your market of opportunity quadruples,” Melo said, referencing in part the fact that for every dollar spent on A3 technology, customers spend three dollars on A41. After making the compelling argument for why successful dealers must have an MPS program, presentations were then given by representatives from Hewlett-Packard, Lexmark, Strategy Development, Drivve and Capella, and other Toshiba partners.
Multi-function devices (MFDs) and document security, which Toshiba has been promoting to dealers for years as an essential element of a successful MPS program, was a major focus of the conference. While it was mentioned in most of the twenty education sessions that made up each conference’s three course tracks – sales, service, and consulting –Toshiba also held an additional session specifically on security featuring representatives from Digital Copier Security Inc., who recently became well-known in the industry for their participation in the “CBS Evening News with Katie Couric” investigative report earlier this year on copier hard drive security.